We start with one concrete flow, with the goal, context, rules, actions, and validation criteria defined together with your team.
One inbox for every customer conversation.
WhatsApp, Instagram, email, and SMS, with built-in AI.Reply to hundreds or thousands of customers from one place. IARA answers with your business context, keeps every conversation in one history, and brings in your team when a person should take over.
See IARA in action
Live demoTalk to IARA now
Try a real conversation with IARA in a WhatsApp-style simulation: open the chat and send a message, a voice note or a photo.
This is a simulation of the interface. In practice, IARA serves your customers on the real WhatsApp, through the official integration with Meta. WhatsApp is a trademark of Meta Platforms, Inc.
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Interactive simulation
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AI customer service on WhatsApp, Instagram, and web chat
Watch IARA serve customers on WhatsApp, Instagram, and website chat.
What IARA users say
Results reported by the customers themselves.Feedback on IARA… Check this out… we cut R$6k/month in sales costs here after implementing IARA. Beyond the savings, the pre-sales process is infinitely smoother. No response delays, personalized outreach, and the booking rate is way higher. We're booking 100% of our salesperson's weekly calendar. Of course you have to keep refining the prompt… that's the biggest challenge, but that's on our side. But the tool is top-notch! Congrats 👊🚀
I'm going to be a pioneer with this tool; whatever you need from me to help improve it, count on me. Here, IARA was love at first sight, the best employee in my company today 🤣🤣
I just had the clinic's annual closing meeting and it was unanimous: the best decision we made this year was hiring IARA. It made our current receptionist's job much easier, greatly increased the self-pay patients we close, and optimized the conversion of our paid ad campaigns! We also really liked the support: every new decision we made was promptly updated in the AI, truly excellent. Thank you so much for the partnership this year! I'd never switch!
In less than a month of continuous, proper use of IARA, she has already surpassed the appointments my salespeople were booking. Quality appointments, which is what matters most — customers who actually buy, who are truly interested in our products. Even with a longer buying process, in one month of use we've already had many solid appointments, many show-ups, and closed deals.
What changes in your operation
Continuity, with clear limitsIARA connects the conversation to what needs to happen next and keeps your team in control of the decisions that need a person.
A reply is no longer the end of the conversation.
Context, qualification, and next action stay tied to the same conversation.
Your team steps in when a decision is needed.
IARA runs the configured flow and routes the cases that require human judgment.
From scattered chats to a connected flow
Before and after the next action
Messages are scattered across channels and people
Context gets lost with every handoff
The next action depends on memory and spreadsheets
Calendar and CRM move at different paces
The team finds out late where the flow stalled
One history follows every conversation
Rules point to the next action
Calendar, CRM, and follow-up can work in the same flow
Actions and integrations run configured tasks
The team gets the cases that need a decision
How the conversation moves forward
Understands, acts, records, and knows when to bring you inYou set the context, rules, and limits. IARA runs the configured flow and keeps every step visible to your team.
Conversation with context
IARA uses your business information and instructions to guide every reply.
Understands intent
Configured questions and criteria help identify what the customer needs.
Takes the next action
Calendar, CRM, follow-up, and other actions join the flow when conditions are met.
Records what happened
Conversations, events, and stage changes are available for tracking the operation.
Brings in your team
When a decision needs a person, the conversation can be handed off with its context intact.
Choose your starting point
Plans for different operationsCompare features and choose the setup that fits your volume, integrations, and support needs.
FAQ
Common questions before you startSee where IARA works, where your team steps in, and how to start with a concrete use case.
No. IARA runs the configured steps and can hand off to a person when a case calls for a decision, negotiation, or human care.
Your operation can use WhatsApp, Instagram, and chat, depending on the channels enabled and configured for your case.
IARA can update the CRM, schedule events, start follow-ups, and run the actions or integrations set up in the flow.
Yes. Product and engineering teams can use Mermaid's APIs and webhooks. The partners and integrations page explains this offer in detail.
Before scaling the operation, we agree on the expected scenarios, the limits of what IARA handles, and the signals that show the flow is ready for use.